BBC Studios在2019年MIPCOM（戛纳秋季影视片交易会）上推出了他们极富创意的全新展馆。该展馆由一支来自英国的获奖团队打造，可回收的立面覆盖了两个楼层，包括灵活的工作和接待空间，能够满足BBC Studios不断增长的业务需求。
BBC Studios unveils its innovative new stand, produced by a British award-winning team, at MIPCOM 2019, the annual TV trade market in Cannes. The structure, with its recyclable façade comprising of two floors of flexible work and hospitality spaces, meets the growing needs of BBC Studios.
The stand at Croisette 18 marks BBC Studios’ first new business space at Mipcom in 20 years having previously been based in the Palais venue. With sales executives descending from all over the world along with production teams and talent, the building will enable the company to host multiple business meetings and events across the four-day market.
展厅的内外部结构均由顶级专家们合作打造，并已得到充分的商业资助，可以被运输到世界各地进行安装使用。让人叹为观止的外立面由Giles Miller Studio设计，他们特别采用了可回收生铝以控制建筑物的光线和透明度。
A creative collaboration of top experts in interior and exterior design and production, the structure which has been fully funded commercially, can be shipped and installed anywhere in the world. The stunning external façade, designed by Giles Miller Studio, is composed of fully recyclable raw aluminium specifically engineered to control the light and transparency of the building.
Commissioned by BBC Studios, the idea origination and overall project direction for the build came from Cheerful Twentyfirst, an award-winning London based agency whose previous clients include Virgin, Disney and Microsoft amongst others. Providing creative direction was Christine Losecaat, an Emmy® award winner who was appointed MBE for services to the creative industries in the UK. Universal Design Studio were the creatives for the interiors with Yorkshire based Stage One delivering construction and detailed design.
Two years ago, the BBC’s production arm merged with BBC Worldwide to become BBC Studios, doubling the size and scope of the business. BBC Studios, as the biggest producer of TV content in the UK as well as the biggest international distributor of TV programming outside of the US, has a major presence at Mipcom. The company, who recently acquired UKTV and partners with a number of top UK independent producers, returned £243m (2018/2019) to the BBC Group complementing the BBC’s license fee.
“这个展馆传递给了BBC Studios一种颇具英国创造力的品牌价值，呈现了作为客户体验核心的绝佳内容。” BBC Studios 创意执行总监Nick Meikle说。
“The Pavilion delivers to the BBC Studios brand values of bold British creativity. With our incredible content at the heart of the customer experience” Nick Meikle, Executive Creative Director, BBC Studios Creative
“从一开始， BBC Studios就与我们有着共同的愿景和抱负。如此大规模的项目需要合作双方在交付过程中建立密切的伙伴关系和信任。能与我们独特的合作专家团队Christine Losecaat MBE, Giles Miller Studio, Universal Design Studio和Stage One一起打造这个独一无二且创意非凡的项目，我们感到十分自豪。”Cheerful Twentyfirst的CEO Steve Quah评论道。
“From the outset of the brief, it was clear that BBC Studios and Cheerful Twentyfirst had a shared sense of vision and ambition. A project of this huge scale requires a close partnership and trust in delivery. Together with our unique team of collaborative experts – Christine Losecaat MBE, Giles Miller Studio, Universal Design Studio and Stage One – we are proud to deliver a truly unique and exceptional creative project, one that fulfills all our wildest imaginations” Steve Quah, CEO, Cheerful Twentyfirst, Lead Agency
Lead Agency and Overall Project Direction: Cheerful Twentyfirst–Steve Quah, CEO Creative Direction: Christine Losecaat MBE Design Lead and Interiors: Universal Design Studio Sculptural Facade: Giles Miller Studio Construction and Detailed Design: Stage One